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Ahmad AlMashhrawi

Industrial digital transformation consultant and Certified SIRI Assessor. Founder of AUTOMERA in Riyadh and General Manager of EjabiSoft in Amman.

  • Industrial Automation & Industry 4.0 Consultant
  • MES/WMS/OEE Specialist
  • Certified SIRI Assessor (CSA)
  • GS1 Jordan Certified Gold Partner
  • Founder & CEO at AUTOMERA (KSA)
  • Co-Founder & CEO at EJABISOFT (JORDAN)
Ahmad AlMashhrawi during a roundtable discussion

From code to the shop floor

I started in software, with a Bachelor’s degree in Computer Science from the University of Jordan, and spent the next 15+ years where software meets machines: PLCs, HMIs, SCADA, IoT, machine vision, ERP and WMS.

I have worked on projects across Jordan, Saudi Arabia and Africa, from chocolate filling lines to Level 4 pharmaceutical serialization, aggregation machines and cold-chain warehouses. The lesson that keeps repeating: most projects do not fail on technology. They fail in the gap between what is planned in meeting rooms and what happens on the line.

So I work two ways at once. I assess and plan neutrally as a Certified SIRI Assessor, and when the client chooses, I lead delivery with teams I know well.

What I bring to a project

  • Certified SIRI assessments in Jordan and Saudi Arabia
  • Hands-on experience with PLCs, SCADA and machine vision, not only business systems
  • Working knowledge of pharma regulatory traceability and GS1 standards
  • Delivery teams in Riyadh and Amman

Delivery partners

Advice is only as good as its execution. My projects are delivered by two companies I lead.

AUTOMERA

Riyadh. Saudi delivery company for MES, smart WMS, EBR, eQMS, serialization and inspection projects.

EjabiSoft

Amman. Engineering and software house that builds and supports the platforms, with pharma serialization and warehouse projects across Jordan.

Talk on advanced planning and scheduling at the Amman Chamber of Industry
Roundtable at the Institute of Public Administration, Jordan

Follow my work

Not sure where to start?

A 30-minute call is usually enough to tell whether you need an assessment, a system, or neither yet.